Formation of the Form

Jed aptly completed a form on the website so that visitors could volunteer or request more information.  We've made that the landing page for many of our search ads.  There is currently an issue, however, with navigation... how do visitors to the home page get to the form page?  More site updates are in store...

Changes (Turn and Face the Strain)

Hey Team - I'm going to try to record the status of what we're doing daily here....(this one's a little antiquated - I'm backtracking slightly)

Thomas has aptly updated are ad status coninually, among the changes:

We now have over 200 keywords in our Know AdGroup and are getting impressions from some of them.  Total impressions now over 1,400, but no ads were clicked.  A couple 100 of these impressions are most likely from Thomas' testing keywords to see if our ad shows up.

Thomas has increased our max bid to $0.50 and has also added two additional text ad variations.  He's also increased our daily budget to $15 since we haven't been using up any of our budget.  Increasing our bids and budget should increase our impressions and also our average ad display position.

We are not getting very good quality scores because the landing page/pages need some optimization.